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Gamma Eta Sorority, Inc.
Branding | Social Media Graphics | Photography
Gamma Eta Sorority, Inc. is a multicultural greek organization founded at the University of Florida. Its colors are purple and teal, and its symbol is the sunflower. Gamma Eta's goal is to to cultivate a sisterhood that brings together women of all races, creeds, religions, cultures, class, and political ideology to work toward a common vision.​
Coming into the role of Public Relations Director for Gamma Eta Sorority, Inc., I aimed to redesign the look and aesthetic of the organization’s Instagram account. I accomplished this by creating new branding through a moodboard, color palette, and typography. In addition, I utilized social media graphics and stories to promote Gamma Eta throughout its' recruitment periods.
THE ASK
Moodboard
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Color and typography
New member introductions postS
To introduce new members of Gamma Eta, I created a "Neo Spotlight" series showcasing each member. Using photography, photo editing, and graphic design elements, I was able to capture the unique style and look of each sister.
Instagram reels and Graphics
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